Sans Normal Issi 7 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Akzidenz-Grotesk Next' by Berthold, 'Murs Gothic' by Kobuzan, 'Greater Neue' by NicolassFonts, 'Pragmatica' by ParaType, 'PG Grotesque' by Paulo Goode, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app promos, sporty, dynamic, playful, loud, confident, attention, motion, impact, approachability, modernity, slanted, chunky, rounded, soft corners, compact counters.
A heavy, right-slanted sans with broad, rounded construction and tightly enclosed counters. The strokes are thick and assertive, with gentle curvature and softened corners that keep the forms friendly rather than rigid. Curves are full and slightly squashed, while joins and terminals tend toward blunt, wedge-like finishes that emphasize momentum in the italic stance. Overall spacing reads compact in text, producing a dense, high-impact typographic color.
Best used where immediate impact and a sense of motion are desired, such as headlines, posters, promotional graphics, and bold UI callouts. It can also work effectively on packaging and branding for energetic products or events, especially when set large with ample surrounding whitespace to let the thick shapes breathe.
The overall tone is energetic and extroverted, with a bold, forward-leaning presence that suggests motion and enthusiasm. Its rounded massing adds a casual, approachable feel, balancing the strong weight with a playful warmth. The result feels promotional and attention-grabbing, well suited to expressive, headline-driven messaging.
The design appears intended to deliver maximum punch in a slanted, contemporary sans style while staying friendly through rounded forms and soft corners. It prioritizes visual energy and bold presence over delicate detail, aiming for quick recognition and strong graphic voice.
The slant is consistent across uppercase, lowercase, and numerals, helping maintain a unified rhythm in continuous reading. The combination of large black shapes and smaller interior openings creates a punchy texture that favors short phrases over long passages. Numerals and caps share the same compact, rounded logic, reinforcing a cohesive display character.