Sans Superellipse Upfy 7 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'QB One' by BoxTube Labs, 'Gemsbuck Pro' by Studio Fat Cat, 'Hyperspace Race Capsule' by Swell Type, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, sports branding, futuristic, technical, industrial, sporty, game ui, impact, modernity, tech voice, brand distinctiveness, display clarity, rounded corners, squared curves, extended, blocky, geometric.
A heavy, extended sans built from squared-off curves and rounded-rectangle geometry. Strokes are uniform and assertive, with broad proportions and generous horizontal spans that create a stable, slab-like rhythm. Counters tend toward rounded rectangles (notably in O, D, P, and e), and corners are consistently softened rather than sharp, giving the forms a molded, superelliptic feel. The lowercase is compact and highly structured with a large x-height, short extenders, and clean, simplified joins; apertures are controlled and often semi-closed, supporting a dense, solid texture in text.
Best suited to bold headlines, branding marks, and short statements where its wide footprint and dense color can dominate a layout. It also fits UI titles, esports/team identities, product packaging, and signage where a modern, technical voice is desired and space is available for extended letterforms.
The overall tone is contemporary and engineered—more cockpit and console than editorial. Its rounded-square construction reads as modern tech, motorsport, and sci‑fi branding, balancing toughness with a friendly, softened edge.
The design appears intended to deliver maximum impact with a distinctive rounded-square skeleton: strong, compact counters, consistent corner treatment, and a highly geometric construction that stays legible while projecting a futuristic, industrial personality.
Figures follow the same rounded-rectangle logic, with the 0 and 8 especially boxy and tightly countered, and the 1 rendered as a simple vertical form. The italic-free, forward-leaning energy comes from the wide stance and low internal whitespace rather than any slant, making it feel fast and confident at display sizes.