Sans Superellipse Upri 8 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, techy, industrial, confident, sporty, futuristic, impact, modern branding, softened geometry, technical tone, signage, rounded, blocky, compact, geometric, soft corners.
A heavy, geometric sans with squared proportions and generously rounded corners that push many curves toward a rounded-rectangle, superellipse feel. Strokes are monolinear with minimal modulation, and counters tend to be rectangular or pill-shaped, creating a crisp, engineered rhythm. Letterforms are wide and stable, with broad shoulders and terminals that finish flat rather than tapered. The lowercase is sturdy and compact, with single-story shapes and tight internal apertures that stay consistent across the set; figures follow the same chunky, rounded-rect construction for a unified texture.
Best suited to display settings where impact and a strong silhouette matter: headlines, posters, logos, and identity systems. It also fits product packaging, sports and esports graphics, UI hero text, and bold signage where the rounded-technical aesthetic supports a modern brand voice.
The overall tone is bold and self-assured, mixing a utilitarian, industrial voice with a friendly softness from the rounded corners. It reads as modern and slightly futuristic—more “equipment labeling” than “editorial”—and projects strength without feeling sharp or aggressive.
The design appears intended to deliver maximum presence with a consistent rounded-rect geometry, pairing a robust industrial backbone with softened corners for approachability. Its emphasis on uniform stroke weight, wide stance, and squared curves suggests a focus on contemporary branding and high-contrast display use.
Because counters and apertures are relatively tight at this weight, the type gains a strong, poster-like silhouette and a dense color in text blocks. The repeated rounded-rectangle motif across curves, bowls, and figure shapes gives the font a cohesive, branded look.