Slab Square Okrub 2 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Elkdale' by Matteson Typographics (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, logotypes, western, vintage, rugged, playful, display, attention grabbing, retro flavor, signage tone, headline impact, blocky, bracketed, notched, chunky, high-impact.
A heavy, block-forward slab serif with broad proportions and pronounced, bracketed slabs. Strokes are thick and confident with modest contrast, and many terminals show small chamfers or notches that give the outlines a carved, punch-cut feel. Counters are relatively tight, curves are simplified into sturdy shapes, and the overall rhythm is compact and emphatic rather than delicate. Numerals and capitals match the same chunky construction, maintaining a consistent, high-impact silhouette across the set.
Best suited to display settings where weight and character are assets: posters, headlines, storefront-style signage, labels and packaging, and bold logotypes. It can also work for short blurbs or pull quotes when set with comfortable spacing to avoid a heavy, crowded texture.
The design reads as Western-leaning and vintage, with a bold poster presence that feels rugged and a bit theatrical. Its notched details and stout slabs suggest old print ephemera—saloon signage, circus bills, and headline typography—while still staying friendly and legible at larger sizes.
The font appears designed to deliver a strong, attention-grabbing slab serif voice with a distinctly retro, Western-flavored personality. The notched terminals and bracketed slabs look intentionally stylized to add texture and attitude while keeping the letterforms straightforward and readable at display sizes.
The face emphasizes strong horizontal slabs and a squared-off, machined geometry, creating very stable word shapes. In running sample text it holds a dense, dark color, so it benefits from generous tracking and ample line spacing when used in longer passages.