Sans Normal Imrek 9 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Mohr Rounded' by Latinotype and 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: kids branding, posters, packaging, headlines, stickers, playful, friendly, bubbly, kidlike, cheerful, soft impact, approachability, playfulness, display emphasis, rounded, soft, chubby, chunky, cartoonish.
A heavy, rounded sans with inflated, pillow-like strokes and fully softened terminals. Forms are built from broad curves and blunt joins, with generous counters and minimal interior detail, giving letters a simplified, highly graphic silhouette. Proportions are compact in the lowercase with a steady x-height, while uppercase shapes read wide and sturdy; overall spacing feels open enough to keep shapes from clogging at display sizes.
Best suited to short, bold statements such as headlines, posters, labels, and playful packaging where the oversized, rounded shapes can be appreciated. It also works well for children’s branding, event graphics, and social content where a friendly, comedic voice is desirable; it is less appropriate for dense body text due to its strong visual presence.
The overall tone is warm, informal, and humorous, with a toy-like softness that feels approachable rather than technical. Its bouncy curves and chunky weight suggest lighthearted messaging, children’s content, and upbeat branding.
The design appears intended to deliver maximum friendliness and impact through exaggerated roundness and simplified construction, prioritizing immediate recognition and a fun, approachable personality in display settings.
Distinctive round dots on i/j and consistently rounded corners across letters and numerals reinforce a cohesive, bubble aesthetic. The numerals match the letterforms in mass and softness, keeping mixed alphanumeric settings visually even.