Sans Normal Kyrod 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Core Sans M' by S-Core; and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, friendly, confident, energetic, impact, momentum, approachability, modernity, oblique, rounded, soft corners, compact, high impact.
A heavy, oblique sans with rounded, softened joins and broadly curved bowls. Strokes are thick and even, with minimal modulation, creating dense, compact letterforms and strong color on the page. Counters tend to be tight, terminals are blunt and slightly softened, and diagonals (V, W, X, Y, Z) read sturdy and stable. The numerals are similarly bold and simple, with smooth curves and a consistent slant that keeps lines moving forward.
Best suited to headlines, posters, and short bursts of text where impact and motion are desirable. It can work well for branding, packaging, and promotional graphics—especially in energetic or sport-leaning contexts—while longer passages will typically benefit from generous size and leading.
The overall tone is energetic and assertive while staying approachable due to its rounded shapes and soft edges. It feels modern and kinetic, with a sporty, headline-driven presence rather than a formal or delicate voice.
The design appears intended to deliver maximum visual impact with a forward-leaning stance, combining bold, even strokes with rounded construction to keep the voice friendly rather than harsh.
The italic angle is pronounced enough to add momentum, and the boldness can cause small apertures and counters to close up at reduced sizes. Spacing appears designed for display settings, where the dense forms create an impactful, cohesive texture.