Cursive Upguv 10 is a light, very narrow, high contrast, italic, very short x-height font.
Keywords: logotypes, branding, invitations, packaging, headlines, elegant, romantic, playful, personal, fashionable, handwritten elegance, expressive display, personal tone, boutique branding, celebratory use, brushy, looping, swashy, monoline feel, calligraphic.
A lively cursive script with a brush-pen character and pronounced thick–thin modulation. Letterforms lean forward with tall ascenders and descenders, narrow internal counters, and long, tapering entry and exit strokes that create a quick handwritten rhythm. Strokes often finish with pointed terminals and occasional soft flicks, while capitals introduce modest swashes and open loops. Spacing is tight and flowing, favoring word-shape continuity over rigid alignment, and the figures follow the same calligraphic, slightly bouncy construction as the letters.
Well-suited for short to medium-length display settings such as logos, boutique and beauty branding, wedding and event invitations, social graphics, and packaging callouts. It also works for quote cards and section headers where a personal, hand-signed feel is desired, while longer paragraphs are better reserved for larger sizes due to the delicate connecting strokes.
The overall tone is elegant yet informal, like a confident hand-lettered note or boutique branding script. It balances refinement (via contrast and slim joins) with an approachable, conversational energy. The loops and sweeping terminals add a romantic, celebratory feel without becoming overly ornate.
The design appears intended to emulate quick, stylish brush handwriting with a fashion-forward slant and clear thick–thin contrast. Its narrow, tall proportions and looping joins prioritize expressive word silhouettes, giving designers a script that feels both polished and personal.
Capitals are especially prominent and tall, helping create strong initial-letter emphasis in headings. Some characters show distinctive looped constructions and extended cross strokes that read best with a bit of breathing room; at very small sizes the fine hairlines and tight joins may soften or fill in visually.