Sans Normal Imbom 2 is a very bold, wide, monoline, upright, normal x-height font visually similar to 'Frankfurter' by ITC, 'Frankfurter SB' and 'Frankfurter SH' by Scangraphic Digital Type Collection, and 'Aristotelica Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, logos, playful, friendly, chunky, bubbly, retro, attention grab, approachability, nostalgia, simplicity, branding, rounded, soft, blunt, cheerful, cartoonish.
A heavy, rounded sans with smooth, monoline strokes and generously softened corners throughout. Counters are compact and often circular, giving letters a puffy, filled-in look, while terminals are blunt and consistently rounded. The overall rhythm is wide and steady, with simple geometric construction and minimal contrast; punctuation and dots follow the same circular, softened logic, reinforcing a cohesive, toy-like silhouette.
This font is well suited for display settings where warmth and impact are needed: headlines, posters, product packaging, stickers, and brand marks. It can also work for short UI labels or social graphics when set large enough to preserve counter clarity. Its rounded, chunky forms pair especially well with bright color palettes and simple layouts.
The font reads upbeat and approachable, with a distinctly bubbly personality that feels lighthearted rather than formal. Its rounded massing suggests comfort and friendliness, evoking playful signage and nostalgic display typography. The dense shapes create a bold, attention-grabbing tone that still feels soft and inviting.
The design appears intended as a high-impact display face that prioritizes friendliness and visual simplicity. By using consistent stroke thickness, rounded joins, and compact counters, it aims to deliver bold legibility at larger sizes while projecting a fun, approachable character.
Because of the tight counters and substantial weight, interior spaces can close up at smaller sizes, especially in letters like a, e, and 8. The round dots and simplified forms add charm but also increase the overall ink coverage, making it best suited to clean backgrounds and generous spacing.