Serif Normal Lurof 13 is a regular weight, wide, high contrast, upright, normal x-height font visually similar to 'Monotype Century Schoolbook' by Monotype and 'SchoolBook' by ParaType (names referenced only for comparison).
Keywords: book text, editorial, longform, headlines, branding, classic, formal, literary, authoritative, text reading, editorial tone, clarity, tradition, bracketed, calligraphic, crisp, open counters, moderate stress.
This typeface presents a traditional serif structure with pronounced thick–thin contrast and crisp, bracketed serifs. Stems are sturdy and vertical, while curves show a controlled, slightly calligraphic modulation that gives bowls and rounds a sculpted feel. Proportions read on the generous side, with ample sidebearings and open counters that keep the texture from becoming cramped. Terminals are clean and decisive, and the overall rhythm is steady and bookish, with clear differentiation between similar forms across capitals, lowercase, and numerals.
It is well-suited to book and editorial typography where a conventional serif voice and strong readability are desired. The contrast and generous proportions also make it effective for headlines, pull quotes, and refined branding applications that need a classic, dependable tone.
The overall tone is classic and editorial, conveying seriousness and polish without feeling ornate. Its contrast and firm serifs evoke established publishing and institutional materials, giving text a confident, authoritative voice.
The design appears intended as a conventional text serif with elevated contrast, balancing a familiar publishing pedigree with enough sharpness and openness to stay clear and modern in reproduction.
In the sample text, the face maintains a stable line color and clear word shapes at display-to-text sizes, with contrast adding sparkle while serifs provide strong horizontal guidance. Numerals appear traditional and well-integrated with the letterforms, supporting mixed text-and-number settings.