Serif Normal Lurof 1 is a regular weight, wide, high contrast, upright, normal x-height font visually similar to 'Century Schoolbook DT' by DTP Types, 'Linotype Maral Armenian' by Linotype, 'Georgia Pro' by Microsoft, 'Georgia' by Microsoft Corporation, and 'Borgis Pro' by RMU (names referenced only for comparison).
Keywords: books, magazines, essays, academic, branding, literary, formal, classic, editorial, scholarly, text reading, editorial tone, classic authority, print tradition, bracketed, transitional, crisp, calligraphic, bookish.
A traditional serif with bracketed wedges and a calm, upright stance. Strokes show clear contrast with sharp, clean joinery and moderately tapered terminals, giving a crisp page color without feeling brittle. Capitals are stately and slightly expansive, while lowercase forms read conventionally with a two‑storey a and g, compact apertures, and a sturdy, rounded rhythm through n, o, and u. Numerals are old-style in feel with pronounced thick–thin modulation and open curves, aligning well with text proportions.
Well suited to long-form reading such as book typography, magazines, and essays, where its contrast and conventional proportions maintain clarity and a polished texture. It also works for academic and institutional materials, as well as brand systems that want a classic, trustworthy voice in headings and subheads.
The overall tone is classic and literary, with an editorial seriousness that suggests books, essays, and institutional communication. Its contrast and carefully shaped serifs add a refined, slightly ceremonial quality suitable for formal settings without becoming ornate.
The design appears intended as a conventional text serif that balances refinement with practicality, aiming for comfortable reading at common text sizes while offering enough contrast and serif definition to feel authoritative in editorial layouts.
Spacing appears even and composed in paragraph setting, with a steady baseline and consistent serif treatment across the set. The ampersand is robust and traditional, and the punctuation-like dots on i/j are compact and unobtrusive, supporting continuous reading.