Sans Normal Likir 16 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Boston' by Latinotype, 'Morandi' by Monotype, 'Tabac Sans' by Suitcase Type Foundry, 'Arya Rounded' by Underground, and 'DT Ampla' by dooType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, event graphics, athletic, punchy, confident, playful, modern, impact, speed, modern branding, bold display, youthful tone, rounded, compact, slanted, blocky, friendly.
A heavy, forward-leaning sans with rounded bowls and smooth, continuous curves paired with crisp diagonal terminals. Strokes are thick and largely uniform, with minimal contrast and tight counters that keep letters compact and dense. The italic angle is consistent across caps, lowercase, and figures, and the overall rhythm feels energetic due to frequent diagonals (A, K, M, N, V, W, X, Y) and slightly wedge-like stroke endings. Numerals are bold and sturdy, with clear, simplified shapes suited to large display settings.
Best suited for bold headlines, posters, and short statements where its slanted stance and dense color can read as intentional energy. It fits sports and fitness branding, event graphics, and packaging that needs strong shelf impact. For longer passages or small sizes, its tight counters and heavy weight may feel dense, so it works best when given generous size and spacing.
The tone is assertive and sporty, projecting speed and momentum through its pronounced slant and compact mass. Rounded forms keep it approachable, while the weight and tight interior spaces add impact and urgency. Overall it reads as contemporary, attention-grabbing, and slightly playful rather than formal.
The design appears intended to deliver high-impact, modern emphasis with a sense of motion. It balances geometric roundness with sharp diagonals to stay friendly while still feeling forceful and fast, making it well adapted to branding and display typography.
The lowercase shows a single-storey construction in key letters (notably a and g), reinforcing an informal, modern feel. Counters in letters like e, a, and s are relatively small, which increases punch at large sizes but can reduce clarity at small sizes. The “1” has a strong angled cap, and the “0” is a clean oval, giving figures a cohesive, display-forward presence.