Sans Normal Likad 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Bluteau Sans' by DSType, 'Telder HT Pro' by Huerta Tipográfica, and 'Morandi' and 'PMN Caecilia Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, dynamic, confident, sporty, modern, punchy, impact, momentum, modernity, clarity, oblique, geometric, rounded, compact, forward-leaning.
A heavy, oblique sans with broad proportions and rounded, geometric construction. Strokes are uniform and sturdy with smooth curves, large counters, and mostly squared terminals softened by rounding. The design leans forward consistently, with a stable baseline and a strong, even rhythm; uppercase forms read compact and muscular while lowercase keeps simple single-storey shapes (notably a and g) for clarity. Numerals are bold and open, matching the overall solidity and maintaining legibility at display sizes.
Best suited for headlines, short blurbs, and brand marks where a bold, energetic presence is desired. It works well for sports and lifestyle communication, promotional graphics, packaging callouts, and any setting that benefits from a forward-moving, high-contrast-in-size (rather than stroke contrast) silhouette. For longer passages, it’s most effective in larger sizes or limited amounts of text.
The overall tone is energetic and assertive, with a forward-leaning stance that suggests motion and momentum. Its broad, rounded shapes feel contemporary and approachable, while the weight gives it a confident, no-nonsense voice suited to attention-grabbing messaging.
The font appears designed to deliver maximum impact with a modern, geometric sans voice, using a consistent oblique angle and generous width to project speed and confidence. Its simplified lowercase and open counters suggest an intention to stay readable even at heavy weights while maintaining a cohesive, display-oriented texture.
In running text, the strong slant and dense weight create a continuous, high-impact texture; it performs best when given generous line spacing and enough surrounding whitespace. The rounded joins and open apertures help prevent the boldness from feeling overly rigid.