Sans Normal Rakit 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'Example' by K-Type; 'Latino Gothic' by Latinotype; 'News Gothic' by Linotype; 'Pragmatica' by ParaType; and 'News Gothic' by Wooden Type Fonts (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, signage, friendly, playful, retro, approachable, chunky, approachability, display impact, handmade feel, retro charm, rounded, soft-cornered, bouncy, informal, high impact.
A heavy, rounded sans with soft corners and slightly irregular, hand-cut contours that give the strokes a lively rhythm. Curves are broad and full, counters are open and mostly rounded, and terminals tend to finish with blunted ends rather than crisp cuts. Proportions vary noticeably from glyph to glyph, with compact widths in some letters and wider, more sprawling shapes in others, creating a bouncy texture. The overall silhouette is sturdy and highly legible at display sizes, with simplified details and minimal internal sharpness.
Works best for posters, large headlines, and short calls-to-action where its chunky, rounded shapes can lead the visual tone. It also suits packaging, logos, and retail signage that benefit from an approachable, playful voice. For longer text, it can be used in small blocks when a casual, high-impact texture is desired.
The font reads warm and upbeat, with a casual, slightly retro feel reminiscent of sign painting or cut-paper lettering. Its chunky forms and soft edges convey friendliness and humor more than precision or formality. In paragraphs it feels energetic and informal, suited to expressive messaging rather than quiet neutrality.
Designed to deliver a friendly, high-visibility sans with rounded geometry and subtle irregularity, prioritizing personality and readability in display contexts. The softened corners and varied proportions suggest an intention to evoke handcrafted charm while maintaining clear letterforms.
Uppercase and lowercase share a consistent rounded construction, while letter-specific quirks (like asymmetrical joins and softened diagonals) add personality. Numerals follow the same soft, sturdy logic with clearly differentiated shapes and generous curves that hold up well in large, high-contrast applications.