Slab Contrasted Ulho 7 is a bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, book covers, western, editorial, retro, assertive, rugged, impact, vintage flavor, poster display, sturdy legibility, textural rhythm, blocky, bracketed, ink-trap-like, compact counters, sturdy.
This typeface is a heavy, display-oriented slab serif with pronounced stroke modulation and thick, squared-off terminals. The serifs are strong and mostly bracketed, creating a carved, stamped feel, while the joins and inner corners show small notches that read like ink traps or cut-ins. Proportions are generous and sturdy with substantial stems, relatively compact counters, and a firm baseline presence; diagonals and curves stay controlled and upright rather than calligraphic.
Best suited to headlines and short blocks of text where strong presence is desirable, such as posters, event promotions, packaging, and signage. It can also work well for editorial display use (titles, pull quotes, and cover lines) where a vintage or rugged voice is appropriate.
The overall tone is bold and no-nonsense, evoking classic poster and wood-type traditions with a slightly industrial edge. It feels confident and attention-grabbing, with a vintage, Americana-leaning character that suits headline-driven communication.
The design appears intended to deliver maximum impact through thick slabs, strong contrast, and crisp, cut-in detailing that keeps shapes from clogging. Its visual language suggests a contemporary take on traditional slab display forms aimed at bold, retro-flavored typography.
In the sample text, the heavy slabs and notched joins create strong texture and rhythm, especially in dense settings. Numerals appear equally weighty and built for impact, and the design maintains a consistent, sturdy silhouette across uppercase and lowercase.