Serif Normal Ludab 2 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Mafra' by Monotype, 'PF Adamant Pro' by Parachute, and 'Antonia' by Typejockeys (names referenced only for comparison).
Keywords: headlines, editorial, book titling, posters, institutional, authoritative, traditional, academic, formal, authority, readability, tradition, impact, bracketed, wedge serifs, ball terminals, robust, sculpted.
A robust serif with pronounced thick–thin modeling and strongly bracketed, wedge-like serifs. The letterforms are broad and steady, with generous counters and a confident, even rhythm that holds together at display and text sizes. Curves are full and sculpted, while joins and terminals show a slightly softened, bookish finish rather than razor-sharp detailing. Numerals and capitals feel weighty and stable, and the lowercase keeps a conventional structure with a clear, workmanlike texture.
Well-suited to editorial headlines, book and section titling, posters, and other applications where a traditional serif voice needs to read with authority. It can also support shorter text runs or pull quotes when a darker, more emphatic page color is desired.
The font conveys a classic, institutional tone—serious, dependable, and slightly ceremonial. Its strong contrast and broad stance give it an authoritative voice that reads as editorial and traditional rather than minimal or trendy.
The design appears intended to deliver a conventional serif reading experience with elevated impact—pairing classic proportions and familiar structures with strong contrast and substantial weight for confident, attention-holding typography.
Several shapes show oldstyle-inspired details, such as rounded terminals and ball-like finials (notably in forms like the lowercase a), adding warmth to an otherwise formal, assertive construction. The overall color on the page is dark and emphatic, making it especially impactful in headlines and short passages.