Sans Normal Dirur 5 is a regular weight, wide, low contrast, reverse italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, ui, friendly, casual, modern, approachable, soft, approachability, modernity, motion, clarity, versatility, rounded, geometric, slanted, open, clean.
A rounded sans with a consistent left-leaning slant and smooth, even stroke weight. Curves are built from broad circular/elliptical forms, producing generous bowls and open counters, while joins stay clean and simplified. Terminals are mostly straight-cut with a soft feel due to the rounded construction, and the overall proportions read slightly expanded with comfortable spacing. Numerals follow the same rounded, open design language, keeping a steady rhythm in text.
Well-suited for brand identities, packaging, and promotional graphics where a friendly, modern voice is needed. The open shapes and steady weight also make it a good option for UI labels, short paragraphs, and editorial subheads where a distinctive slant can add personality without sacrificing clarity.
The overall tone is friendly and contemporary, with a casual momentum created by the reverse-leaning italic stance. Its rounded geometry and open shapes keep it approachable rather than technical, making it feel upbeat and conversational.
Likely designed to deliver a warm geometric sans voice with a built-in reverse-italic energy—adding motion and personality while keeping forms simple, open, and broadly legible across display and text settings.
The slanted structure is clearly integrated into the core shapes rather than applied as a simple oblique, helping the forms remain stable and legible. Round characters (like O/C/e) appear especially smooth and consistent, while diagonals keep a crisp, minimal look that supports a clean, modern texture.