Sans Normal Dogoj 10 is a light, very wide, low contrast, upright, normal x-height font.
Keywords: ui, branding, headlines, signage, posters, modern, clean, friendly, neutral, technical, clarity, modernity, approachability, system use, headline presence, geometric, monoline, rounded, open apertures, airy.
This typeface is a monoline sans with a geometric foundation and generous horizontal proportions. Strokes stay even throughout, with rounded bowls and smooth curve transitions that give letters a polished, drawn-with-arcs feel. Counters are spacious and apertures are open (notably in forms like C, S, and e), supporting clarity at text sizes despite the wide set. Terminals tend to be clean and straight, and overall spacing reads relaxed, producing an even, contemporary rhythm in both uppercase and lowercase.
It performs well in UI and product contexts where clean shapes and open counters aid quick recognition, and it also suits branding and editorial display where a wide, contemporary voice is desired. For signage and posters, the expansive proportions and simple forms read clearly at distance and scale.
The overall tone is modern and approachable, with a calm, neutral voice suited to contemporary interfaces and brand systems. Its rounded geometry feels friendly rather than austere, while the consistent stroke and wide stance keep it confident and composed.
The design appears intended to deliver a crisp, geometric sans that feels contemporary and legible, pairing uniform stroke behavior with rounded construction for a friendly, system-ready character. Its wide set suggests an emphasis on spaciousness and presence in headlines while remaining stable and consistent in running text.
Figures follow the same geometric logic as the letters, with smooth, circular forms and consistent stroke weight that keep numerals visually aligned with the alphabet. The wide proportions create a distinctive horizontal presence, making short words and headings feel expansive while maintaining an orderly texture in paragraph settings.