Sans Normal Dirut 7 is a light, very wide, low contrast, reverse italic, normal x-height font.
Keywords: headlines, branding, posters, packaging, ui display, modern, friendly, airy, clean, casual, approachability, contemporary tone, spacious display, geometric clarity, rounded, geometric, open, upright-leaning, streamlined.
A clean sans with a rounded, geometric skeleton and softly tapered terminals. Strokes remain even and calm, with broad circular bowls and generous apertures that keep counters open. The overall stance has a subtle backward lean, and the very wide proportions create an expansive horizontal rhythm. Corners are smoothed rather than sharp, producing a continuous, flowing outline across both uppercase and lowercase.
Best suited to display roles where width and openness can be used as a defining graphic feature, such as headlines, brand wordmarks, posters, and packaging. It can also work for short UI labels or navigation where a friendly, spacious look is desired, though its wide footprint will influence layout density.
The font feels contemporary and approachable, with an easygoing tone that stays neutral rather than dramatic. Its wide, open shapes read as relaxed and friendly, while the restrained stroke behavior keeps it orderly and editorial.
The design appears intended to deliver a crisp, modern sans voice with soft geometry and a distinctive backward-leaning stance. Its wide proportions and rounded construction suggest a focus on approachable display typography that remains clean and highly legible.
Uppercase forms emphasize simple circular construction (notably in the round letters), while diagonals stay crisp and legible even with the backward slant. Numerals follow the same rounded, open approach, giving them a cohesive presence alongside text. The sample paragraph shows stable word shapes and clear spacing, with a distinctive, gently leaning texture across lines.