Sans Normal Dogaj 13 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, wayfinding, presentation, modern, neutral, clean, technical, approachable, clarity, versatility, contemporary feel, system compatibility, efficiency, geometric, monolinear, open apertures, high legibility, crisp terminals.
A clean sans with predominantly geometric construction and smooth, circular bowls. Strokes read as largely monolinear with subtle modulation, and terminals are crisp and unadorned. Counters are open and generously proportioned, giving the face an airy rhythm and clear word shapes; the lowercase shows a single-storey “a” and “g,” while round letters like “o” and “e” keep a steady, even curve. Overall spacing appears comfortable, with straightforward, stable forms in both text and display sizes.
Well suited to interface and product typography where clarity and neutrality are priorities, and it also performs comfortably in editorial and presentation settings due to its open counters and steady rhythm. The straightforward, geometric flavor makes it a solid choice for contemporary branding systems and lightweight signage or wayfinding applications.
The tone is modern and matter-of-fact, leaning toward a contemporary, tech-adjacent neutrality. Its tidy geometry and restrained details keep it professional, while the rounded forms prevent it from feeling cold or austere.
Designed to deliver a versatile, contemporary sans that emphasizes clarity and consistency across uppercase, lowercase, and numerals. The restrained geometry and clean terminals suggest an intention to remain unobtrusive in text while scaling confidently for headings and identity work.
Figures are simple and highly readable, with clear differentiation between shapes (notably the open “4” and the clean, looped “8”). Uppercase forms maintain a consistent, uncluttered silhouette, and diagonals (such as in V/W/X/Y) are sharp and well balanced against the round characters, reinforcing an even, contemporary texture in running text.