Sans Normal Puriv 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Comic Mode' and 'Noche' by 38-lineart, 'Habanera' by Artegra, 'Opun Loop' by Jipatype, 'Glimp Rounded' by OneSevenPointFive, and 'Core Sans AR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, bouncy, retro, informal, approachability, attention, fun, display, rounded, soft, chunky, cartoonish, lively.
A heavy, rounded sans with strongly softened corners and a consistent, marker-like stroke. Forms are built from broad curves and compact counters, with minimal modulation and a forward slant that gives the line a steady rightward motion. Terminals tend to be blunt and slightly bulbous, and the overall rhythm feels wide and roomy, with generous internal shapes that stay open even at this weight. Numerals and capitals share the same inflated, soft geometry, maintaining an even color across the sample text.
Best suited to short, high-impact settings such as headlines, posters, packaging, and expressive branding where a friendly voice is desired. It also fits playful editorial callouts, event graphics, and children-oriented materials. For longer passages it can work in brief blocks or captions when ample size and spacing are available.
The typeface projects an upbeat, approachable tone with a casual, hand-drawn energy. Its slanted, cushioned shapes feel lively and humorous, leaning toward a retro cartoon sensibility rather than formal neutrality. Overall it reads as warm and inviting, designed to catch the eye without feeling sharp or technical.
The design appears intended to deliver a bold, approachable display voice through rounded geometry and a consistent, brush-like weight. Its emphasis on soft curves and an energetic slant suggests a focus on personality and readability at large sizes, prioritizing charm and immediacy over formality.
The forward slant and rounded joins create a continuous flow that emphasizes word shapes in headlines. Distinctive, simplified constructions (notably in curves and diagonals) reinforce the playful character and keep the texture bold and uniform in longer lines.