Slab Contrasted Ammo 5 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Clarendon Wide' by Canada Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, editorial display, western, poster, confident, retro, sturdy, impact, heritage, readability, branding, display, bracketed, blocky, chunky, compact counters, soft terminals.
A heavy slab-serif with pronounced, squared serifs and a sturdy, rectangular construction. Strokes show clear but not delicate contrast, with strong vertical emphasis and thick horizontal slabs that read as integral blocks rather than hairline accents. The letterforms are wide and generously proportioned, with relatively compact internal counters that create dense, dark texture in text. Curves are full and somewhat squared-off, and many joins feel firm and engineered, producing a consistent, punchy rhythm across uppercase, lowercase, and figures.
Best suited for headlines, posters, and branding where strong presence and quick recognition are priorities. It works well for packaging, signage, and editorial display treatments that benefit from a vintage or western-tinged slab-serif voice. For body copy it is more effective in short bursts—pull quotes, subheads, or callouts—where its dense color reads as intentional emphasis.
The overall tone is bold and authoritative with a classic, Americana-leaning presence. It carries a vintage, poster-like swagger—confident, slightly rugged, and designed to be noticed. The weight and slab structure suggest reliability and impact rather than refinement or delicacy.
The design appears intended to deliver maximum impact through wide proportions, heavy slabs, and a controlled contrast that keeps the texture solid. It aims for a classic display slab feel—confident, durable, and legible at a glance—while maintaining enough shaping in curves and serifs to avoid a purely geometric look.
At display sizes the chunky slabs and tight counters create strong word shapes and high visibility, while in longer settings the dense color can feel emphatic and attention-grabbing. The numerals match the headline character, with stout forms and prominent slab features that keep them visually aligned with the letters.