Serif Normal Luliw 7 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, book titles, posters, branding, authoritative, traditional, scholarly, stately, classic tone, strong emphasis, editorial authority, readable display, bracketed serifs, beaked terminals, ball terminals, high readability, sturdy.
A robust text serif with pronounced, bracketed serifs and a broad footprint. Strokes are weighty with clear modulation, keeping counters open and forms steady at large sizes. Terminals often show beaked, wedge-like finishing (notably in C, G, and S), while bowls and joins feel compact and strongly constructed. The lowercase is sturdy with a two-storey a and g, a generous, slightly squared-off rhythm, and clear differentiation in figures and capitals; overall spacing appears comfortable for dense setting.
Well-suited to editorial headlines, book and magazine titling, pull quotes, and display typography where a traditional serif voice is desired. It can also support branding for institutions, heritage products, or publications that benefit from a firm, authoritative serif presence.
The tone is confident and traditional, with a bookish, institutional seriousness. Its heavy presence and classic detailing give it an editorial gravitas that reads as established and trustworthy rather than trendy.
The design appears intended to deliver a classic, conventional serif impression with extra weight and width for impact, while retaining familiar text-serif structures for readability. Its detailing suggests an aim toward dependable, editorial typography that feels established and formal.
The sample text shows strong color on the page, producing a dark, even texture suitable for emphatic headlines or short passages. The design’s wide proportions and firm serifs create a stable baseline and a formal cadence, while the numerals share the same sturdy, old-fashioned authority.