Sans Normal Okluk 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Abitare Sans' and 'Nure' by FSD and 'Identidad' by Punchform (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, direct, impact, clarity, modernity, legibility, simplicity, geometric, rounded, even, sturdy, high legibility.
A heavy, geometric sans with rounded bowls, broad curves, and crisp, straight terminals. Strokes remain visually even across the alphabet, creating a stable, poster-like texture with minimal modulation. Counters are generously open for the weight, and curves on letters like C, G, O, and S read smooth and symmetrical. The lowercase uses simple, contemporary constructions with a single-storey a and g, compact shoulders, and short, functional joins; numerals are clear and robust with wide, circular forms in 0/8/9 and an angular, clean 4/7.
Well suited to headlines, posters, and large-scale messaging where strong presence and quick readability are essential. It can also support bold branding systems, packaging, and wayfinding/signage thanks to its clean shapes and open counters.
The overall tone is modern and confident, projecting clarity and straightforwardness rather than ornament. Its rounded geometry gives it a friendly, approachable feel while the heavy color keeps it assertive and attention-grabbing.
Likely designed to deliver a contemporary, geometric look with strong impact and reliable legibility. The straightforward forms and consistent weight suggest an emphasis on versatile display typography that remains clean and approachable.
Spacing appears comfortable at display sizes, with a consistent rhythm that keeps blocks of text looking solid and organized. The design favors uncomplicated forms and clear silhouettes, prioritizing quick recognition over calligraphic nuance.