Sans Normal Biluj 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe and 'Akagi' and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, ui labels, friendly, confident, modern, approachable, energetic, approachability, clarity, impact, modern utility, rounded, geometric, clean, open counters, large apertures.
A heavy, rounded sans with a clean geometric backbone and smooth, generously curved joins. Strokes are sturdy and even, with wide, open counters and clear apertures that keep forms readable despite the weight. Uppercase shapes feel stable and slightly wide, while lowercase forms are compact with a straightforward, single-storey “a” and “g” and a simple, utilitarian “t.” Numerals are broad and sturdy, with clearly differentiated shapes and a consistent, uniform color on the page.
Best suited to headlines, branding, packaging, and short-to-medium blocks of copy where a strong, friendly presence is desired. It can also work well for UI labels and signage-style applications thanks to its open counters and sturdy, legible silhouettes at larger sizes.
The overall tone is friendly and contemporary, projecting confidence without feeling rigid. Its rounded geometry softens the weight, giving text a welcoming, accessible voice that still reads as modern and purposeful.
The design appears intended to deliver a contemporary, approachable sans that maintains strong impact while staying readable. Its rounded, geometric construction suggests a focus on clarity and friendliness for modern communications and brand-forward typography.
In running text the font produces a dark, even texture with clear letter separation and strong word shapes. Curves dominate the personality (notably in C, G, O, S, and the bowls of B/P/R), while terminals remain clean and uncomplicated, reinforcing a practical, no-fuss character.