Sans Normal Sekef 12 is a light, normal width, monoline, upright, short x-height font.
Keywords: ui labels, branding, packaging, posters, headlines, friendly, playful, casual, approachable, modern, approachability, clarity, modern simplicity, friendly display, rounded, soft terminals, open counters, geometric, slightly quirky.
A clean rounded sans with consistent, even stroke weight and softly finished terminals. The letterforms lean on simple geometric construction—circles and smooth curves—while keeping a slightly relaxed, human feel in the joins and curves. Proportions are compact in the lowercase with round bowls and open apertures, and the overall rhythm reads airy and uncluttered in text. Numerals are simple and clear, matching the rounded, minimalist skeleton of the letters.
Well-suited for interface labels, product branding, and packaging where a friendly, modern tone is desired. It also works for posters and headlines that benefit from rounded clarity and a casual, approachable voice, and remains readable in short paragraphs when set with comfortable spacing.
The font conveys a warm, friendly tone with a lighthearted, contemporary character. Its rounded shapes and gentle endings feel approachable and informal, giving copy an easygoing, conversational voice without becoming overly decorative.
The design appears intended to deliver a straightforward, modern rounded sans for general-purpose use, prioritizing clarity and friendliness over sharp precision. Its restrained geometry and softened terminals suggest a focus on approachable communication across branding and everyday display typography.
Curves dominate the design, and the contrast between straight strokes and arcs is softened by rounded joins and terminals. The uppercase stays simple and geometric, while the lowercase adds a touch more personality through its compact proportions and rounded construction, helping the font feel friendly in longer passages.