Sans Normal Dariv 7 is a light, narrow, monoline, upright, normal x-height font.
Keywords: ui labels, packaging, posters, headlines, branding, friendly, casual, clean, modern, approachable, approachability, clarity, informality, modernity, rounded, soft, open, quirky, lively.
A slim, monoline sans with gently rounded terminals and a slightly hand-drawn, humanist feel. Curves are open and airy, with modest contrast created mainly by optical shaping rather than stroke modulation. Capitals stay simple and geometric-leaning (round O, open C, straightforward E/F), while lowercase adds personality through soft joins and occasional asymmetry. Spacing reads a touch loose for the width, keeping counters clear and helping the forms breathe in text.
Works well for short to medium-length text where a friendly, clean sans tone is desired, such as UI labels, app onboarding, packaging copy, and upbeat editorial callouts. It also suits headlines and small-brand identities that benefit from a simple structure with a bit of character.
The overall tone is friendly and informal, with a lighthearted rhythm that feels contemporary rather than strictly technical. Its softened geometry and slightly quirky details give it an approachable, everyday voice suited to conversational messaging.
The design appears intended to be a straightforward, readable sans that avoids sterility by introducing soft terminals and subtly quirky lowercase details. The aim seems to balance clarity with warmth, providing an informal, modern texture without leaning into overt display styling.
Distinctive cues include a compact, circular i/j dot, a single-storey g, and numerals that keep to the same rounded, monoline logic, giving the set a cohesive, unpretentious texture. The font maintains a consistent baseline and steady verticals, but allows small irregularities in curves and joins that keep it from feeling rigid.