Sans Normal Arrir 15 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'Aspira' by Durotype, and 'Jindo' by Nine Font (names referenced only for comparison).
Keywords: ui text, web copy, editorial, brand systems, signage, modern, clean, neutral, approachable, confident, versatility, readability, clarity, neutral branding, functional text, open apertures, rounded terminals, even color, high legibility, generous spacing.
A contemporary sans with smooth, round-built forms and an even, steady stroke texture. Curves are clean and geometric-leaning, while joins and terminals stay simple and largely rounded, keeping the letterforms calm and consistent. Counters are open and generously sized, producing clear silhouettes and a stable rhythm across uppercase, lowercase, and numerals. The figures are straightforward and readable, matching the letterforms’ restrained, functional construction.
Well-suited to interface and product typography, web and app copy, and general-purpose editorial layouts where clarity and even texture matter. It also works effectively for brand systems seeking a contemporary, unopinionated sans, and for practical signage or informational graphics that benefit from open counters and clean shapes.
The overall tone is neutral and modern, prioritizing clarity over personality-driven quirks. It reads as friendly and accessible due to its soft curvature, while still feeling confident and professional in longer passages.
The design appears intended as a versatile, general-purpose sans that balances geometric cleanliness with approachable roundness. Its emphasis on open forms and consistent rhythm suggests a focus on everyday readability and broad applicability across digital and print contexts.
Uppercase shapes feel solid and composed, and lowercase maintains a clear, uncluttered structure with simple two-storey forms where expected and minimal stylistic deviation. The sample text shows strong consistency in color and spacing, supporting comfortable scanning in both short headlines and paragraph settings.