Serif Other Memo 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, book covers, branding, storybook, vintage, whimsical, friendly, ornate, decorative display, vintage charm, playful tone, ornamental serif, curly terminals, bracketed serifs, soft corners, calligraphic, lively rhythm.
A decorative serif with heavy, rounded strokes and gently bracketed serifs that often curl into teardrop-like terminals. The letterforms lean on ball-like details and inward curls at joins, giving counters a soft, sculpted feel rather than sharp carving. Capitals are broad and steady with pronounced top serifs and occasional swashy touches (notably in letters like Q and G), while lowercase stays compact with sturdy stems and slightly varied widths that create a lively, uneven rhythm. Numerals match the text weight and share the same softened, curvilinear serif language for cohesive display use.
Best suited to headlines, titles, and short passages where its curled serif details can be appreciated. It works well for packaging, labels, and branding that aim for a vintage or artisanal mood, and for book covers or chapter openers with a storybook or whimsical tone. For longer text, it benefits from larger sizes and comfortable spacing.
The overall tone feels storybook and old-fashioned, with a playful, slightly theatrical charm. Its rounded curls and bouncy rhythm read as warm and approachable while still signaling tradition and craft. The style suggests a nostalgic, hand-touched personality rather than a strictly formal or academic voice.
The design appears intended as a characterful display serif that combines traditional serif construction with ornamental curls and ball-like terminals to add personality. Its emphasis on soft, rounded geometry and consistent heavy color suggests it was drawn to stand out in decorative contexts while maintaining familiar, readable serif proportions.
The strong black shapes and frequent curled terminals make the design most distinctive at larger sizes, where the internal details and serif curls stay clear. In tighter settings, the dense strokes and ornamental joins can visually knit together, so generous tracking and line spacing help preserve clarity.