Sans Normal Uhlil 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Cronos' by Adobe, 'Novel Display' by Atlas Font Foundry, and 'Chong Old Style' and 'Ocean Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, contemporary, approachable, lively, high impact, easy readability, modern branding, friendly tone, soft corners, large counters, open apertures, rounded bowls, humanist.
A heavy sans with rounded, softly tapered strokes and broad, generous counters. Curves are smooth and nearly circular in letters like O, C, and G, while joins and terminals stay clean and slightly softened rather than sharply cut. The lowercase shows a compact, sturdy build with a double-storey a, a single-storey g, and a prominent, rounded t with a clear crossbar, giving the text a steady, readable rhythm. Numerals are wide and solid with simple, open shapes that match the letterforms’ rounded geometry.
Well-suited to headlines, brand marks, packaging, and display typography where a strong voice and high legibility are needed. The open shapes and steady rhythm also make it effective for short paragraphs, pull quotes, and UI/marketing callouts at larger sizes.
The overall tone is warm and dependable, with a friendly softness that keeps the weight from feeling harsh. It reads as modern and approachable, balancing clarity with a slightly playful, welcoming character.
Likely designed to deliver a bold, highly legible sans for contemporary communications, using rounded geometry and open counters to stay friendly while still commanding attention.
The design emphasizes openness—wide bowls, clear interior spaces, and relatively open apertures—helping the heavy weight stay legible in longer lines. Curved forms dominate, and diagonals (like V/W/Y) keep a stable, grounded stance that supports strong headline presence.