Sans Normal Iddiw 2 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, branding, advertising, packaging, editorial, clean, friendly, modern, casual, approachable, friendly modernity, conversational emphasis, clear readability, soft neutrality, rounded, humanist, slanted, open apertures, soft terminals.
A slanted sans with rounded construction and smooth, even strokes. Letterforms lean consistently to the right, with gentle curves, soft terminal endings, and open, readable counters. The overall rhythm is steady and uncluttered, favoring simple geometry and clear joins; lowercase forms keep a straightforward, contemporary look with a single-storey “a” and an open, looped “g.” Numerals follow the same relaxed slant and rounded shaping, maintaining uniform color and legibility in text.
Well-suited to interface typography, marketing copy, and brand systems that want a modern sans with a warmer, more personal tone. It works effectively for headlines and short-to-medium text blocks where the italic energy can add emphasis without sacrificing clarity.
The tone is modern and easygoing, combining a clean, contemporary feel with a friendly softness. The italic stance adds motion and informality, giving it an approachable, conversational voice rather than a rigidly technical one.
The design appears intended to deliver a contemporary italic sans that stays highly legible while feeling informal and personable. It balances clean, rounded shapes with a consistent slant to provide emphasis and momentum for everyday communication and branding.
In running text the slant remains stable and the spacing feels comfortable, producing an even texture without sharp contrast or brittle details. Curved letters like C, O, and S read smoothly, while diagonals (V, W, X, Y) keep a slightly human, hand-guided character despite the overall sans simplicity.