Sans Normal Imram 8 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, kids media, logos, playful, bubbly, retro, friendly, cartoon, friendly impact, playful display, retro pop, brand character, rounded, soft, chunky, blobby, compact.
A heavy, rounded sans with inflated, pillow-like strokes and generously softened corners throughout. The shapes favor broad curves and teardrop terminals, with minimal stroke modulation and a distinctly bulbous silhouette. Counters are small and often circular or oval, giving letters a compact, “filled-in” look, while the overall proportions read roomy and open in the horizontal direction. The rhythm is smooth and uniform, with simple construction and a consistent, gummy texture across caps, lowercase, and numerals.
Best suited to display typography such as headlines, posters, brand marks, and packaging where a bold, friendly voice is needed. It also fits children’s content, playful campaigns, and short callouts that benefit from strong silhouette recognition. For longer text, the dense counters and chunky forms will generally perform better at larger sizes with comfortable spacing.
The font feels cheerful and approachable, leaning into a toy-like, candy-coated personality. Its chunky curves and soft terminals evoke a lighthearted, slightly retro pop tone that reads more fun than formal, and more expressive than neutral.
The design appears intended to deliver a soft, high-impact display look that stays legible through simple, rounded geometry and consistent stroke weight. It prioritizes warmth and personality, creating a memorable, cartoon-leaning presence for attention-grabbing titles and brand-forward applications.
Several glyphs use distinctive cut-ins and rounded notches that add character without introducing sharp angles, helping keep the texture cohesive at display sizes. Numerals follow the same inflated logic, with rounded corners and compact internal spaces that prioritize a bold, graphic impression over fine detail.