Sans Normal Imram 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, kids, branding, playful, bubbly, friendly, retro, whimsical, approachability, impact, fun, retro feel, display use, rounded, soft, chunky, pillowy, blunt terminals.
A heavy, rounded sans with inflated, pillowy strokes and consistently soft corners. Letterforms lean on circular and oval geometry, with large bowls, short joins, and blunt, rounded terminals throughout. Counters are compact and often simplified, producing strong black shapes and a dense texture; apertures tend to be narrow, and interior cut-ins (as in C, G, S, and e) read as small scoops rather than sharp openings. Proportions are generous and slightly irregular across glyphs, giving the alphabet a lively, cartoon-like rhythm while remaining clearly upright and stable.
Best suited to headlines, posters, packaging, and logo or wordmark applications where bold, friendly personality is the goal. It can work well for children’s products, entertainment, snacks, and casual retail branding, and for short bursts of text such as captions, stickers, or social graphics where impact matters more than fine detail.
The overall tone is cheerful and approachable, with a toy-like softness that feels nostalgic and lighthearted. Its bouncy shapes and simplified interiors suggest fun, informality, and a touch of retro pop culture energy rather than seriousness or restraint.
The design appears intended to deliver maximum friendliness and punch through ballooned, rounded forms and simplified counters, creating a distinctive, approachable display voice. Its emphasis on soft geometry and dense silhouette suggests a focus on bold branding and playful messaging rather than extended reading.
In longer text, the strong weight creates a compact, high-impact line with distinctive word shapes; spacing appears comfortable, though the dense counters and narrow apertures can visually fill in at smaller sizes. Numerals match the same rounded, chunky construction for cohesive display settings.