Serif Contrasted Waza 7 is a bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine titles, branding, packaging, dramatic, editorial, luxurious, theatrical, assertive, display impact, luxury tone, editorial voice, brand distinction, dramatic contrast, flared, hairline serifs, vertical stress, sharp terminals, poster-like.
A display-oriented serif with extreme thick–thin modulation and a strongly vertical stress. The heavy stems are paired with razor-thin hairlines and long, flat horizontal serifs that often read like underlines, creating a distinctive flared, engraved-like silhouette. Counters are relatively compact, and many forms show crisp wedge cuts and sharp joins (notably in diagonals and the terminals of S, a, and g). Overall spacing and widths vary noticeably by letter, producing a lively, irregular rhythm that emphasizes shape contrast over even texture.
Best suited to large-scale settings such as headlines, magazine nameplates, posters, and striking brand marks where the hairlines can remain visible. It can also work for luxury-leaning packaging and event collateral, especially when paired with simpler supporting text. For extended reading or small UI text, the extreme contrast and fine serifs are likely to be visually demanding.
The tone is emphatic and high-drama, with a couture, headline-ready presence. Its sharp hairlines and expansive top-and-bottom serifs evoke classic luxury/editorial typography, but pushed into a more theatrical, poster-forward attitude. The overall impression is confident, stylized, and attention-seeking rather than quiet or utilitarian.
The letterforms appear designed to maximize contrast and presence: bold vertical masses anchored by elegant hairlines and extended serifs to create a memorable silhouette. The variable widths and stylized terminals suggest an intention to deliver a distinctive, fashion/editorial voice for display typography rather than a neutral text face.
The design relies heavily on ultra-fine horizontals; at smaller sizes or on low-resolution output these hairlines may visually drop out, changing the perceived structure. Numerals follow the same idea with weighty bodies and delicate cross-strokes, reinforcing a consistent display flavor across alphanumerics.