Sans Normal Panam 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Core Gothic D', 'Core Sans D', 'Core Sans DS', and 'Core Sans R' by S-Core and 'Heiders' by Seventh Imperium (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, punchy, approachable, retro, high impact, approachability, simplicity, retro warmth, brand voice, rounded, soft corners, compact, sturdy, bubbly.
A heavy, rounded sans with soft corners and broad, evenly weighted strokes. Curves are generously inflated and counters are relatively tight, creating dense, compact silhouettes. Terminals are mostly blunt and squared-off with rounded edges, and joints feel smooth and simplified rather than sharply engineered. The overall rhythm is sturdy and consistent, with slightly condensed-looking forms and clear, legible numerals.
Best suited for headlines and display settings where impact and friendliness matter—posters, brand marks, packaging, and prominent signage. It also works for short UI labels or callouts when a warm, bold voice is desired, but the dense color can become heavy in long passages at smaller sizes.
The font projects a cheerful, informal confidence—more friendly than corporate, with a bold, toy-like warmth. Its chunky shapes and rounded finish give it a welcoming, slightly retro flavor that feels energetic and easygoing.
The design appears intended to deliver maximum visual punch while staying approachable through rounded geometry and simplified construction. It prioritizes clarity and charm over precision detailing, aiming for a versatile, friendly display sans.
In text, the dark color and tight counters produce strong emphasis and high presence, especially at larger sizes. The lowercase maintains simple, single-storey shapes where applicable, reinforcing an uncomplicated, casual tone.