Sans Other Apby 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'JollyGood Proper' and 'JollyGood Proper Unicase' by Letradora (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids branding, social graphics, playful, cartoony, bouncy, quirky, friendly, attention grab, playfulness, handmade feel, informality, expressive display, rounded, chunky, soft, wobbly, irregular.
A heavy, chunky sans with soft, rounded terminals and subtly uneven outlines that give the letterforms a hand-cut, slightly wobbly feel. Curves are generous and counters are compact, producing dense, high-impact silhouettes. Strokes maintain a largely uniform thickness, while individual letters show mild asymmetries and varying widths that create an informal rhythm. The lowercase is simple and sturdy, with single-storey forms and minimal detail; figures are similarly bold and simplified for strong, poster-like presence.
Best suited for display applications where strong silhouettes and personality matter—headlines, posters, splashy UI moments, packaging, and playful brand marks. It can work well in short bursts on social graphics or signage, but is less ideal for small sizes or long-form text due to compact counters and a busy, irregular rhythm.
The overall tone is lighthearted and approachable, with a comic, homemade energy. Its irregular bounce reads as casual and fun rather than technical or corporate, suggesting personality and motion even in short words. The bold silhouettes feel confident and attention-seeking, suited to cheerful, expressive messaging.
The design appears intended to deliver a bold, friendly display voice with a deliberately imperfect, handmade cadence. It prioritizes impact and character over neutrality, aiming to feel fun, approachable, and slightly mischievous in contemporary graphic use.
The jittery baseline and slightly tilted edges across glyphs create a lively texture, especially in all-caps settings. Tight interior spaces and thick joins can make long passages feel dense, so spacing and size choices will strongly influence readability.