Sans Superellipse Upry 10 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Good Timing' by Typodermic (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, sports branding, techno, sporty, industrial, retro, impact, geometric unity, brand presence, machined character, rounded, blocky, compact, stencil-like, square.
A heavy, expanded sans with rounded-rectangle construction and soft corners throughout. Curves resolve into squarish bowls and counters, and many terminals finish as straight, horizontal cuts, producing a compact, engineered rhythm. The lowercase is robust and simplified, with single-storey forms and short extenders, while the punctuation and figures keep the same squared, superelliptical logic; round shapes like O/0 and 8 read as rounded boxes with generous interior openings.
Best suited to headlines, display typography, and branding where bold presence and geometric personality are desirable—such as sports identities, tech or industrial themes, posters, and packaging. It can work for short UI labels or signage at larger sizes, but its mass and width make it less ideal for long-form text.
The overall tone is loud, assertive, and modern, with a sporty, techno-forward feel. Its rounded geometry keeps the weight friendly rather than harsh, but the broad proportions and blunt terminals still communicate strength and impact.
The design appears intended to deliver maximum impact with a cohesive rounded-rectangle system: broad letterforms, simplified construction, and consistent blunt terminals create a strong, contemporary display voice. Subtle stencil-like cut features add character and improve differentiation in otherwise blocky shapes.
Distinctive cut-ins and notches appear in several glyphs (notably E/F/T and some digits), adding a slightly stenciled, machined character without breaking overall legibility. The wide stance and large interior counters help it hold up in short, high-impact settings, while dense paragraphs look intentionally chunky and attention-grabbing.