Sans Superellipse Upry 7 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'QB One' by BoxTube Labs and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: headlines, logotypes, posters, signage, packaging, futuristic, tech, industrial, sports, retro, impact, branding, modernity, clarity, ruggedness, rounded, square-ish, blocky, geometric, compact.
A heavy, geometric sans with rounded-rectangle construction and consistently softened corners. Strokes are monolinear and dense, with broad counters and squarish bowls that read like superellipses. Curves are engineered rather than calligraphic, and joins stay clean and sturdy; diagonals (V, W, X, Y) are straight and decisive while round letters (O, Q, G) keep a squared-off, machined feel. Numerals follow the same modular logic, with simplified interiors and stable, blocklike silhouettes.
Works best where maximum impact and quick recognition are needed—headlines, logos, poster titles, and bold signage. It also fits product branding and packaging in tech, sports, or industrial contexts, where its rounded-rectilinear geometry reinforces a modern, engineered aesthetic.
The overall tone is bold and assertive, with a contemporary, tech-leaning voice. Its rounded-square geometry gives it a sporty, industrial confidence—more engineered than friendly—suited to high-impact messaging.
The design appears intended to deliver a robust, high-visibility voice using a rounded-rectangle skeleton: strong silhouettes, consistent stroke weight, and simplified interiors that hold up at large sizes and in high-contrast applications.
Spacing and rhythm are built for punch: large black shapes and relatively simple inner forms keep the texture uniform in display sizes. The squared rounding and flattened curves create a strong “hardware/UI” personality that remains consistent across uppercase, lowercase, and figures.