Serif Other Hipi 2 is a very bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, logotypes, playful, retro, whimsical, bold, bookish, display impact, vintage flavor, playful tone, decorative serif, brand character, bracketed, ball terminals, soft curves, top-heavy, rounded joins.
A decorative serif with heavy, sculpted strokes and pronounced contrast between thick bowls and pinched joins. Serifs are bracketed and often flare into rounded, teardrop-like terminals, giving many letters a soft, bulbous finish rather than sharp wedges. Counters tend to be compact and circular, while curves swell generously, producing a top-heavy, marquee-like silhouette. Spacing reads moderately open for such dense forms, and the rhythm is lively due to frequent ball terminals and varied serif shapes across the set.
Best suited to large-size applications where its chunky serifs, tight counters, and high-contrast shaping can be appreciated—headlines, poster typography, storefront-style signage, product packaging, and expressive wordmarks. It can also work for short pull quotes or section openers when a bold, vintage-leaning voice is desired.
The tone is confident and theatrical, leaning toward a friendly vintage display feel rather than formal editorial refinement. Its bouncy terminals and inflated curves add a whimsical, slightly humorous character that suggests classic signage, old-time print ephemera, or storybook headings.
The design appears intended to deliver maximum personality in display settings by combining classic serif construction with exaggerated swelling curves and rounded terminal details. It prioritizes distinctive silhouettes and a lively rhythm over quiet neutrality, aiming for memorable impact in short text.
Round characters like O and Q show a distinctive inner counter treatment and a strong sense of enclosure, while letters such as S, J, and g emphasize curls and bulb terminals that amplify the decorative voice. Numerals share the same swelling strokes and rounded finishing, keeping the set visually consistent for headline use.