Serif Normal Bulam 3 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Ketchup Manis' by Kereatype (names referenced only for comparison).
Keywords: posters, headlines, packaging, logotypes, kids media, playful, retro, friendly, bubbly, chunky, display impact, playful tone, retro flavor, branding, soft serif, rounded, blobby, flared ends, high color.
A heavy, rounded serif style with soft, swollen contours and gently flared terminals that read as sculpted, blobby serifs rather than sharp wedges. Strokes are thick with subtly uneven curvature and pinched joins, creating a hand-molded, organic rhythm across the alphabet. Counters are relatively small and often teardrop-like, with a notably high “ink” presence that favors display sizes. The lowercase keeps a conventional structure but leans on bulbous bowls and soft shoulders; the numerals match the same inflated, playful construction.
Best suited to display roles such as posters, headlines, brand marks, packaging, and short punchy phrases where its chunky forms can hold detail. It can also work for playful editorial callouts or signage, but the dense color and tight counters suggest avoiding long passages at small sizes.
The overall tone feels warm and whimsical, with a nostalgic, poster-like personality. Its rounded heft suggests a friendly, slightly quirky voice—more confectionery and upbeat than formal or editorial.
The font appears designed to deliver a bold, approachable display voice by combining classic serif ancestry with exaggerated rounding and soft, flared terminals. Its construction prioritizes character and impact over restrained text neutrality, aiming for a memorable, retro-leaning presence.
The design maintains consistent weight and softness across caps, lowercase, and figures, giving paragraphs a dense, textured color. The variable-looking widths and bouncy silhouettes create an animated line rhythm, especially in mixed-case settings and repeated verticals (like m, n, h).