Serif Normal Bulam 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Ethika' by Great Studio, 'Ketchup Manis' by Kereatype, 'Blacker Shield' by Variatype, and 'Bogart' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, logo design, children’s, playful, retro, friendly, chunky, whimsical, display impact, retro charm, approachable tone, branding, soft serifs, rounded terminals, bulbous, bouncy, compact counters.
A heavy, rounded serif with softened joins and pronounced, blobby terminals that give each letter a sculpted, almost inflatable silhouette. Strokes are consistently thick with gently modulated contrast and broad curves, while the serifs read as small, flared nubs rather than sharp wedges. Counters tend to be compact and the rhythm is lively, with slightly irregular, hand-cut feeling curves that keep the texture from becoming rigid. Numerals and lowercase follow the same bulbous construction, creating a cohesive, dense color in text.
Best suited for short, high-impact settings such as headlines, posters, brand marks, and packaging where its bold, rounded serif character can be appreciated. It can also work for playful editorial callouts or titles, especially when set with ample leading and tracking to avoid crowding at smaller sizes.
The overall tone is cheerful and nostalgic, evoking mid-century display lettering and playful packaging aesthetics. Its soft edges and rounded serifs communicate warmth and approachability, while the extreme weight adds a confident, attention-grabbing presence.
The design appears intended as a characterful display serif that merges traditional serif cues with rounded, cartoon-like shaping to deliver a friendly retro voice. It prioritizes strong silhouette and warmth, aiming for immediate recognizability and a lively texture in large-setting typography.
In paragraphs the font creates a dark, unified typographic color with tight internal spaces, making it most comfortable when given generous size and spacing. The character shapes lean into personality over strict geometric regularity, which enhances its informal, poster-like charm.