Sans Normal Obkah 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Morandi' by Monotype, 'Fact' by ParaType, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, 'Robusta' by Tilde, 'Nuno' by Type.p, and 'Eastman Condensed' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, playful, display impact, approachable tone, brand presence, quick readability, rounded, compact, sturdy, soft corners, high impact.
This is a heavy, rounded sans with broad, smooth curves and minimal stroke modulation. Letterforms feel compact and blocky, with generous bowls and softly squared terminals that keep counters open despite the weight. The lowercase shows a large x-height and simple, sturdy construction, while the uppercase reads as geometric and stable with consistent vertical rhythm. Numerals are equally dense and rounded, designed to hold their shape at display sizes without delicate details.
It works best for headlines, posters, packaging, and brand marks where maximum impact and quick readability are needed. The dense, rounded forms also suit UI labels, badges, and short callouts, especially when you want a friendly but assertive voice.
The overall tone is bold and approachable, combining a contemporary, no-nonsense presence with a friendly softness from the rounded shaping. It feels energetic and promotional rather than formal, and it projects clarity and confidence in short bursts of text.
The design appears intended as a high-impact display sans that remains approachable through rounded geometry and simplified details. Its proportions and weight suggest a focus on strong silhouettes, consistent rhythm, and legibility in bold typographic statements.
Tight interior spaces are carefully managed for a font this heavy, helping letters like a/e/s stay readable. Round dots and compact joins contribute to a cohesive, chunky texture in paragraphs, with strong emphasis on silhouette and spacing over fine detail.