Sans Normal Amraj 9 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Chesna Grotesk' by Horizon Type and 'Centra No. 2' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, clean, modern, friendly, confident, utilitarian, clarity, impact, versatility, modernity, geometric, rounded, high contrast, open counters, compact joints.
A solid, contemporary sans with largely geometric construction and smoothly rounded curves. Strokes are consistently heavy with minimal modulation, producing strong color and clear silhouettes. Counters are open and generous for the weight, and terminals are cleanly cut without decorative features. Overall proportions feel balanced and slightly compact, with round letters leaning toward near-circular bowls and straightforward, stable verticals.
Well-suited to headlines, short statements, and branding applications where a bold, clean sans is needed. Its open forms also make it a good candidate for signage and prominent UI labels, especially at medium-to-large sizes where the sturdy strokes and simple geometry stay crisp.
The tone is modern and straightforward, with a friendly softness coming from the rounded forms and open apertures. It reads as confident and practical, leaning more toward clarity and impact than delicacy.
The design appears intended as a versatile, contemporary workhorse sans with a geometric backbone—optimized for quick recognition, strong presence, and a neutral-but-friendly voice across display and interface-oriented uses.
Distinctive shapes include a single-storey “a” and “g,” a simple, vertical-descender “q,” and numerals that match the same geometric, sturdy rhythm. The heavy weight tightens interior space in dense settings, so it performs best where size and spacing can preserve the counters.