Sans Other Bidis 15 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, branding, packaging, signage, playful, quirky, punchy, friendly, cartoonish, personality, approachability, display impact, handmade feel, rounded, bouncy, chubby, irregular, soft corners.
A heavy, compact sans with softly rounded terminals and subtly irregular contours that give the letters a hand-cut feel. Strokes stay largely monolinear, with gentle swelling in places and slightly uneven joins that create a lively rhythm. Counters are relatively small and rounded, and the overall silhouette reads sturdy and chunky without sharp corners. Uppercase forms are broad and simplified, while lowercase shapes remain clear and compact, contributing to a consistent, bold texture in text.
Best suited to display settings such as posters, headlines, packaging, and upbeat branding where a strong, friendly voice is needed. It also works well for signage and short callouts, especially when you want an intentionally quirky, handcrafted feel. For smaller sizes or longer copy, generous tracking and leading can help maintain clarity.
The font conveys an informal, upbeat tone with a whimsical, slightly mischievous personality. Its bouncy shapes and friendly rounding feel approachable and expressive, leaning more toward fun display work than strict neutrality. The overall impression is energetic and characterful, like signage or playful branding.
The design appears intended to provide a bold, approachable sans with deliberate irregularity for personality, prioritizing impact and warmth over strict geometric precision. Its simplified shapes and rounded terminals suggest a focus on cheerful display typography that remains legible while feeling custom and expressive.
In running text, the weight creates a strong, dark color on the page, with tight-looking internal spaces that can make long passages feel dense. The numerals match the same chunky, rounded construction and read as confident, poster-ready figures.