Sans Normal Birom 3 is a bold, narrow, low contrast, italic, normal x-height font.
Keywords: posters, headlines, packaging, branding, kids media, playful, handmade, friendly, casual, lively, approachability, handmade feel, expressive display, cheerful tone, rounded, bouncy, quirky, informal, chunky.
A lively, rounded sans with a strong rightward slant and thick, even strokes. Letterforms are compact and slightly condensed, with soft corners, bulging curves, and subtly irregular geometry that mimics quick marker or brush shaping while staying consistently constructed. Counters tend to be tight and oval, terminals are blunt and rounded, and the overall rhythm feels springy, with small variations in width and stance that add personality. Numerals match the same chunky, tilted construction and remain highly legible at display sizes.
Best suited to short, attention-grabbing text such as posters, headlines, packaging callouts, and expressive brand marks. It also fits youth-oriented or casual editorial uses where warmth and motion are desired, and where the font’s chunky shapes can be given enough size to breathe.
The typeface feels upbeat and approachable, with a cheerful, crafty energy. Its informal slant and bouncy curves give it a conversational tone that reads as playful rather than strict or technical, making it well suited to lighthearted messaging.
The design appears intended to deliver a friendly, handmade display voice with energetic forward motion. By combining sturdy, uniform strokes with rounded, slightly quirky proportions, it aims for high-impact readability while keeping an informal, personable character.
The italicized stance is reinforced by diagonally cut joins and a forward-leaning posture across both uppercase and lowercase. Lowercase forms emphasize friendliness through rounded bowls and simple, open shapes, while capitals stay compact and bold enough for punchy headlines.