Sans Normal Neruj 2 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Matio' by Larin Type Co (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, punchy, playful, retro, cheerful, impact, approachability, display, branding, legibility, rounded, soft, chunky, bulky, bubbly.
This is a heavy, rounded sans with broad proportions and generously filled counters. Strokes are mostly uniform, with smooth, circular bowls and softened corners that keep the texture lively rather than rigid. Terminals tend to look blunt and clean, while joins are thick and compact, producing a dense, poster-like color. The lowercase is sturdy and simple, with a single-storey “a” and “g” and generally geometric construction; numerals are wide and bold with clearly defined interior spaces.
Best suited to headlines, posters, packaging, and branding where strong presence and quick recognition are needed. It also works well for playful signage and bold digital hero text, especially at larger sizes where the rounded details and generous counters remain clear.
The overall tone is upbeat and approachable, with a toy-like softness that reads as friendly and confident. Its chunky curves and compact joins give it a nostalgic, display-forward personality that feels at home in bold, energetic messaging rather than quiet, editorial settings.
The design appears intended to deliver maximum impact with a friendly, rounded voice—combining a solid, high-ink silhouette with geometric simplicity for clear, bold display typography.
Round letters like O/C/G show strongly circular construction, while letters with diagonals (V/W/X/Y) maintain the same heavy weight and broad stance, keeping the rhythm consistent. The heavy ink coverage makes word shapes feel compact and impactful, especially in all caps and short phrases.