Sans Normal Kalaf 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to '1955' and 'Jarvis' by Alan Smithee Studio, 'Fusion Collection' by Blaze Type, 'Afical' by Formatype Foundry, 'Helvetica Now' by Monotype, and 'Lens Grotesk' by Typedepot (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, assertive, modern, confident, impact, motion, legibility, modernity, promotion, oblique, geometric, clean, compact, punchy.
A heavy, oblique sans with broad proportions and smooth, low-contrast strokes. Forms lean consistently to the right with rounded bowls and softened corners, while terminals are largely plain and decisive. The uppercase reads sturdy and open, with wide counters and simple construction; the lowercase follows a more utilitarian rhythm with single-storey a and g and a sturdy, rounded i dot. Numerals are thick and highly legible, with round shapes (0, 8, 9) staying generous and straight-sided figures (1, 4, 7) kept compact and stable.
Works best for short to mid-length display settings where impact and momentum matter—headlines, posters, campaign graphics, and bold brand statements. The strong numerals and compact rhythm also suit product callouts, signage, and packaging where quick recognition is key.
The overall tone is energetic and forward-moving, with a strong, contemporary presence. Its slanted stance and dense color give it a sporty, headline-driven feel that reads as confident and promotional rather than quiet or literary.
Designed to deliver a modern, high-impact sans voice with an inherent sense of motion. The combination of sturdy geometry, rounded counters, and a consistent oblique angle suggests an intention to feel contemporary, athletic, and immediately readable at large sizes.
Letterfit appears fairly tight for a bold oblique, creating a solid, continuous text color in the sample. Curves are emphasized over sharp joins, helping the face stay friendly despite its weight, while the consistent slant keeps long lines feeling fast and cohesive.