Sans Normal Kunek 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Neue Helvetica', 'Neue Helvetica Armenian', 'Neue Helvetica Paneuropean', 'Neue Helvetica Thai', and 'Neue Helvetica World' by Linotype; 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection; 'Fonetika' by Tokotype; and 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, advertising, sporty, energetic, modern, assertive, clean, emphasis, impact, motion, modernity, clarity, oblique, geometric, rounded, compact, punchy.
A heavy, oblique sans with broad, rounded counters and smooth, continuous curves. Strokes are fairly uniform with minimal contrast, and terminals are cleanly cut, giving the letters a sturdy, contemporary silhouette. Proportions skew compact and slightly wide in key rounds (C, O, S), while diagonals (A, K, V, W, X) feel taut and forward-leaning, reinforcing the slanted rhythm. Numerals are equally weighty and simplified, with open, readable forms and a consistent, no-nonsense construction.
Best suited for headlines, subheads, and short bursts of copy where the slanted, high-impact shapes can carry energy and emphasis. It works well for branding that wants a modern, active feel—sports, lifestyle, events, and promotional materials—and can serve as an italicized accent style within a broader sans system.
The overall tone is fast, confident, and contemporary—more performance-minded than formal. The strong slant and dense color create a sense of motion and urgency, while the rounded geometry keeps it approachable rather than aggressive. It reads like a practical, modern display italic suited to attention-getting messaging.
The design appears intended to deliver a strong, forward-moving italic voice without decorative complexity. By combining uniform, sturdy strokes with rounded geometry and a pronounced slant, it aims for high visibility and a contemporary, performance-oriented personality in display settings.
The italic angle is pronounced enough to create a strong directional flow in text, especially in long words, and spacing appears tuned for dense headlines. Circular letters maintain generous internal space, helping legibility despite the heavy weight and tight, energetic texture.