Sans Normal Burip 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Droid Sans' by Ascender (names referenced only for comparison).
Keywords: ui text, branding, signage, headlines, editorial, modern, clean, neutral, friendly, functional, versatility, clarity, legibility, modernization, neutrality, geometric, rounded, even, open, minimal.
A clean sans with predominantly geometric construction and smooth, rounded curves. Strokes are even and straightforward, with minimal modulation and crisp terminals that read as plain cuts rather than calligraphic finishes. Uppercase forms are broad and stable with generous counters, while lowercase shows simple, single-storey shapes (notably the a and g) and a clear, open rhythm. Overall spacing and proportions feel balanced, with a calm, consistent texture in both the grid and paragraph sample.
Works well for interface labels, product copy, and general-purpose editorial typography where consistent color and quick character recognition matter. The straightforward geometry and open counters also make it a solid option for signage and modern branding systems, and it scales comfortably from short headlines to longer paragraphs.
The tone is modern and matter-of-fact, projecting clarity over personality. Its rounded geometry adds a mild friendliness, but the overall impression remains neutral and utilitarian, suited to informational content rather than expressive display.
The design appears intended as a versatile, contemporary sans focused on neutrality and legibility, using geometric forms to create a clean, dependable voice that can serve a wide range of everyday communication needs.
In text, the letterforms maintain a steady, uncluttered cadence, with easily distinguished numerals and uncomplicated punctuation. The mix of circular bowls and straight-sided stems gives it a contemporary, system-like practicality without appearing harsh.