Sans Normal Bulew 24 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, signage, presentations, infographics, modern, clean, neutral, friendly, pragmatic, clarity, versatility, modernization, neutral voice, geometric, monoline, open apertures, rounded terminals, even color.
A clean sans with predominantly geometric construction and gently rounded curves. Strokes are monolinear with smooth joins and a steady, even typographic color, while terminals tend to finish cleanly without flare. Uppercase forms are simple and spacious, with round letters built from near-circular bowls and straight-sided counters kept open for clarity. Lowercase follows the same restrained geometry, with a single-storey “g” and straightforward, unembellished shapes that keep the rhythm consistent in text.
Well-suited for interface typography and product environments where clarity and consistency matter, as well as general-purpose branding systems, signage, and editorial layouts that need a straightforward sans. It also works cleanly in charts, dashboards, and presentation materials where even spacing and legible numerals help maintain quick scanning.
The overall tone is modern and neutral, leaning friendly due to the soft curvature and open, approachable shapes. It feels utilitarian rather than expressive, giving copy a calm, contemporary voice without calling attention to itself.
The font appears intended as a versatile, contemporary workhorse sans: visually quiet, structurally simple, and optimized for comfortable reading across a range of sizes and contexts.
Counters and apertures read clearly at text sizes, and the numerals match the letterforms with similarly simple, rounded geometry. The design prioritizes consistency over personality, making it easy to pair with more characterful display elements.