Sans Superellipse Ubgut 13 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Bebas Neue Pro' by Dharma Type (names referenced only for comparison).
Keywords: headlines, posters, packaging, labels, signage, sturdy, industrial, utilitarian, retro, confident, impact, compactness, ruggedness, display, condensed, blocky, squared, rounded corners, compact.
This typeface is built from compact, block-like forms with softly rounded corners and a noticeably condensed footprint. Strokes are heavy and even, with minimal modulation and mostly closed apertures, producing dense, dark lettershapes. Curves tend to resolve into squarish bowls and rounded-rectangle counters, while terminals are blunt and cut cleanly. The lowercase is simple and sturdy, with short ascenders/descenders and single-storey shapes where applicable, creating a tight, uniform rhythm across text.
Best suited to headlines, posters, and short bursts of copy where a compact, high-impact look is desirable. It also fits packaging, labels, and signage applications where a sturdy, stamped or industrial voice helps the message stand out.
The overall tone feels tough and workmanlike, with a vintage-industrial flavor that reads as direct and no-nonsense. Its compressed stance and dark color give it an assertive presence that suits attention-getting messaging more than subtle typography.
The design appears intended to deliver a condensed, high-density sans voice with squared, rounded-rectangle geometry for strong presence in display settings. Its consistent stroke weight and blunt shaping prioritize solidity and reproducible impact across sizes and materials.
In longer lines, the narrow set and tight internal spacing create a compact texture; the design’s partially closed apertures and boxy counters emphasize solidity over openness. Numerals follow the same squared, heavy construction, keeping signage-like consistency across letters and figures.